Enter access code to continue
Six converging factors make this the right campaign at the right moment.
Post-tariff environment has Canadians actively choosing domestic and heritage brands. Kellogg's has been on Canadian tables for over 100 years. That's the story.
One authentic asset — a real jingle, real Canadians — works across TikTok, TV, Google, and earned media. No expensive production per format.
Written in 2005, performed in 2026. That gap is the story. It's been waiting. That's not a liability — it's a feature. "Real music" is a differentiator right now.
Most UGC campaigns ask people to create from nothing. This one gives them a song. Lower barrier, higher quality submissions, authentic emotional content.
The storyboard writes itself — child to grandparent, same song, different life stage. Every Canadian family has this story. The spot finds it.
$10,000 Canadian winner. Real family. Real morning. Real song. That's a news story in every province the winner is from.
A :30 spot. Five life stages. One song. The camera never leaves the kitchen.
Written 21 years before this pitch. That's not a gap — that's provenance.
This is what Canadians see when they click the ad. Fully functional, bilingual, built on real Kellogg's brand language.
A fully functional contest microsite — bilingual toggle, province selector covering all 13 territories, mandatory eligibility checkboxes, YouTube submission, and a password gate for launch control.
This campaign is better experienced than explained. We'd love to walk you through it live — the song, the site, the vision. No commitment, just a conversation.